Riyadh is gearing up for hosting a one-of-a-kind beauty event. Beautyworld Saudi Arabia, the Kingdom’s largest trade show for beauty, hair, fragrance and wellness, will take place from April 21-23, 2025 at Riyadh International Convention and Exhibition Center (RICEC).
Beautyworld Saudi Arabia is the largest event of its kind in the Middle East, bringing beauty professionals and industry leaders from across the globe to explore the latest trends and share industry updates.
The premier beauty event aims to serve as a distinguished showcase of global beauty brands and groundbreaking innovations in the industry. It also displays the full spectrum of the beauty supply chain.
Over three days, Beautyworld Saudi Arabia 2025 will gather more than 400 exhibitors from over 40 countries to discuss the latest industry updates and trends, providing a dynamic platform to connect industry leaders and highlight Saudi Arabia’s flourishing beauty industry.
The unparalleled event is expected to receive more than 15,000 visitors from the beauty sector’s professionals to explore a wide variety of beauty products and solutions.
The Beautyworld Saudi Arabia 2025 will feature 6 sections: Cosmetics and Skincare; Finished Fragrance and Fragrance Compounds; Hair, Nails and Salon Supplies; Personal Care and Hygiene; Supply Chain and Services; and Beauty Tech.
Furthermore, the mega event will include the Next in Beauty Conference, where over 40 industry leaders and experts discuss trends and opportunities shaping the future of the beauty industry, with live demonstrations from some of the industry’s renowned brands.
Attendees will also have a unique opportunity to discover the latest in nail artistry at the Nail Arena by Sawaya International. Experts and nail artists will share the latest techniques, tools and textures in nail design through live technical demonstrations and trend showcases.
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