What’s Your Aesthetic?
Let’s talk about aesthetics, because these days it feels like everyone has one. There is the Old Money aesthetic with people like Temi Otedola and Sofia Richie Grainge giving us that quiet luxury vibe. Then there is the Clean Girl aesthetic, the Hailey Bieber and Lori Harvey kind of soft gloss and effortless polish.
If you’re feeling cute and dreamy, the Soft Girl aesthetic might be your lane. Very Madison Beer, very Beauty Goddess on a sunny day. But maybe you’re the bold one in the room, the girl who loves drama, leather, and a little bit of chaos. That is the Bold and Edgy aesthetic, and you see it all over Rihanna and Ayra Starr.
There is also the Trendy and Modern aesthetic for the girls who keep up with what is hot right now. Think Kylie Jenner, or Mercy Eke because their outfits always look fresh out of Pinterest. For the calm souls, the Nature and Earthy aesthetic might feel more natural. People like Zoe Kravitz, Jhene Aiko, and Simi embody that soft and grounded style.
If you love drama, whimsy, and looks that feel larger than life, the Fantasy and Surreal aesthetic might speak to you. Very Tems in her editorial moments and very Beyoncé during the Renaissance era.
With all these options, it is basically a whole buffet of styles waiting for you. You will definitely find something you like. But here is where the conversation gets interesting.
Does picking an aesthetic put you in a box?
Honestly, I do not think fashion should work that way. Life is dynamic. Moods change. Seasons change. Confidence shifts. It feels unfair to expect your wardrobe to stay locked in one identity.
Fashion is expression, not prison. One day you might wake up wanting that clean and minimal Lori Harvey vibe. Another day, you might feel like tapping into your inner Rihanna and causing a little fashion chaos. Both versions of you are completely valid.
I will be real with you. I love a curated Instagram feed. The clean lines, the perfect tones, the consistency are beautiful. But not everyone can maintain that level of aesthetic discipline, and you do not have to. If your feed shifts from soft pastels today to bold leather looks tomorrow, it is perfectly fine. You are not running a museum. You are simply living.
Pick what excites you in the moment. Wear what feels true to you. Mix aesthetics. Break the rules. Surprise yourself. Fashion is too big, too creative, and too freeing for you to squeeze yourself into one category.
You do not have to fit into one aesthetic. You just have to show up as yourself, with your own unique glamour, whatever it looks like today.